William H. Murphy, PhD -

Welcome!

I am glad you are visiting my site! I’ve included several useful resources – after all, your visit is about you and what you get from visiting.

For those interested in careers in marketing-related fields, from customer service, to advertising, to brand management, among others, click on my Executive’s Comments on Sales & Marketing Careers link – this has summaries from interviews of many marketing professionals.

For those wanting to see and hear executives discussing strategy, I’ve included videos of roundtable discussions with senior McDonalds and Countrywide Bank executives – you will hear a “down under” perspective from these seasoned executives.

I have been fortunate to have over 20 years of involvement in China, where I have the great pleasure of being connected to CEIBS, one of Asia’s top ranked business universities. Through CEIBS, I have met numerous executives, with my work in China giving rise to publications focused on effective practices in Key Account Management in China – see my Publications tab for links to these.

Under the publications tab there are links to most of my published work, each easily accessed via google scholar or other online paths. For readers involved in small businesses, a paper from 2016 might be of particular interest – since its Q4 2016 publication, “Quality management (QM) leads to Healthier Small Businesses,” in the Journal of Small Business and Enterprise Development, has been downloaded over 3,800 times!

My bio link gives you additional information about me while my 2023 June MURPHY VITAE provides a summary of my professional accomplishments.

As pressures to confront climate change mount…

Climate change is the single greatest threat to a sustainable future but, at the same time, addressing the climate challenge presents a golden opportunity to promote prosperity, security and a brighter future for all.”

Ban Ki-Moon, Former Secretary-General of UN

“What you do makes a difference, and you have to decide what kind of difference you want to make.”

Dr Jane Goodall, Scientist & Activist

Executive’s Comments on Sales & Marketing Careers

Here, executives share their thoughts about their jobs, what they most like and dislike about their work, and the qualities they look for in recruits. (click here).

Resources for Business Students and Professionals

Take a look at PDF docs for improved selling & sales management, marketing and international business. Each document gives you a “best practices” perspective, making you more prepared to succeed. I hope you find them useful! (click here)